The Amazon Echo is the most widely used smart speaker in the UK with 77% of households with smart speakers using this device. Since launching in the UK, the AI-powered virtual assistant Alexa has become a familiar voice in many children and young people’s lives. To interact with Alexa, users can say “Hey Alexa?”.
There is also now the Amazon Echo Show. This device has a screen and allows users to download apps, make video calls, and stream content.
Users can order products online, play music, set reminders, and get answers to any questions they might have. Amazon has now launched a children’s version called the Echo Dot Kids Edition which filters inappropriate words and content.